PPT Slide
- Cultural differences: perceived severity of illness
- Social issues: pressure to be back at work/day care
- Economical issues: income vs. price
- Education and information: information campaigns
- Health care system and regulation: cost of GP consultation, price of antimicrobials after reimbursement, direct access to specialists(?)
- Promotion: direct-to-consumer advertising
Factors that Influence Prescription (1):